To be able to improve the user experience, you need to understand the user. You should never only rely on your own intuitions or own knowledge, as you may have a biased opinion on products, features and workflows. A diversity of perspectives always brings value to a decision, especially when it comes to UX.
What’s the problem?
We – the designers and developers – at DAVID Systems are not our customers, who are editors, journalists, schedulers, moderators. That is why we can only really understand their needs, opinions and troubles when they are voiced.
Read more about how working together with users help us achieving great results in this LinkedIn article.