Will we be able to notice the improvements we make (within the radio ecosystem)?
“The typical representation of (enterprise) software is something more generic and easily copied. From a DAVID standpoint, we wanted to be more exclusive, more unique, more strategic. Something that represented our values of clarity, diversity, appreciation and transformative in a direct manner. Our goal to be differentiated as DAVID and also fit in with customers and the industry itself. We could follow the tameness of others in enterprise software or do something more fitting…”
Read more about our transformative visual language and what rotated squares actually have to do with Radio.