You can’t attract everybody with only one loudness set

This story shows how loudness optimization keeps listeners tuned to your station. Different distribution channels require different loudness sets. Our loudness tools provide a cost-effective solution to manage all these requirements to deliver a great listener experience.


John is technical director of a radio station. As a former audio engineer he is keen to provide the best quality audio to his audience and he knows that loudness is a key element for this.

He is responsible for programs they deliver and therefore knows having the whole production chain compliant to a loudness standard ensures the best sound quality.

  • Listeners won’t keep reaching for the volume knob
  • Bring back the joy of dynamic audio
  • Provide easy tools for your journalists



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