IBC 2019: Join In!
For IBC 2019, we’ll be showing off news atomization, hand in hand publishing, 24/7 recording and more through the lens of our Women in Tech + Radio initiative.
Asaf: Hi everybody I’m Asaf from David systems and today I’m here with Dave from David once again. Hi Dave. How are you?
Asaf: So Dave, IBC, Listening and Action, what are we having?
Dave: Yes. So for us, the theme like always, it starts off with this baseline of Listening and Action which is listening: the personal side, and then action: how do we provide solutions, and that work for the entire industry. For us, we’re getting even more personal in terms of our branding: more about people and I think you’ll see that. That will be, you know, taking on the listening side and then you’ll see more evolution in terms of the solutions and the action. So what we’re, you know kind of tagging this event is: join in. So we want you to join in in terms of participating, coming to see us. Join in with the reinvention of radio. Join in and how we’re bridging both broadcast and podcasts together, and join in, in terms of our shows of like Women in Tech and Radio, Listening in Action show and we’ll go a little bit more into that.
Asaf: That is great, and of course this connects to our foundation and flexibility kind of slogan that we had before.
Dave: Well I don’t think we’ve ever used that as a quote, you know “slogan”. But it’s more of how we approach the vision and business foundation. We have great software that provides reliability and foundation via MTE in terms of production and editing. You’ll have Content Manager and DBM is, you know core elements, core sources. BCS, so everything coming out of BCS in terms of turbo player, DigAIRange… That’s your foundation. And then it becomes these elements of flexibility. How do you build upon it? How does it evolve, so DPE based on evolution? How does it operate as a bridging element? That is kind of the focus for us at IBC so join into the bridging. So how do we make our software both from people who are in a traditional broadcast area, you realize, “hey you’re already been using digital tools podcast production those elements without even really knowing it”, and then from somebody in the digital world, more digital specific so you can understand DAVID tools and services, if you use them, how it will make your life easier. How can they work things faster. And that’s kind of where we’re putting, I’ll say focus – I don’t know if focus is necessarily the correct word but that’s how we’re seeing here internally with producing our own shows.
Asaf: Very interesting. And of course there are the new products – I’m not sure you mentioned like ROAD – that are also connected to flexibility and the triggers that we talked about, doing more social which connects to the next topic the studio.
Dave: Yeah so I mean we’ve talked about – we’ve done videos and we’ve done podcasts – we’re putting much more emphasis on the DAVID studio or those elements, it’s us developing content. So we have Women in Tech in Radio, that’s Camille’s podcast where we’re interviewing (pretty obviously) women in tech and radio both from David but, we’re also getting outside people involved and that is done with our – what we can call – podcast production suite: MTE and ROAD and then express editing, that can be then used. We use it together with our CMS. So you know how we’re doing that really fast. But again that’s the core. There is our Listening in Action show which we’re doing right now which I guess is somewhat meta. And then outside kind of our studio, Albert has been doing Berlin Briefing using our tools. So we’re using our – we’re developing our – content for two areas: one in terms of a content marketing messaging, so there’s join in as a messaging, we’re using content as messaging about IBC, but we’re also using it as “oh how can we use our own tools and services for producing content?”. How can we understand the digital and broadcast bridging together a little bit better. How can we go to digital groups or broadcast groups and then be able say: “oh here’s what we’re doing, have you thought about doing it this way?” or we understand “oh we see what you guys are doing. Oh maybe we can replicate that in the studio”. So basically how do we operate as a lab in that area. And that’s kind of the basis of this Join In program and IBC.
Asaf: Which, speaking of a lab, by doing experiments we came up with different workflows.
Dave: Yes, so a lot of the workflows are based off of different ways for us to both develop content and atomize the content and distribute the content. Or how are we working those all together. so a lot of the workflows at IBC are based off of that. I would say, we have this podcast production suite which I mentioned earlier. Which is, kind of, this MTE and ROAD combination, where you’re basically creating content right into the editor, with two people on a microphone or a 24/7 recording and we’ll be showing that at IBC. There is also.. We’ve got a couple of cool little things that we’ve created, where we call it direct to podcast. Where you again you go straight from the creation of the podcast, it goes into content manager and go into a direct push into podcast distribution or social distribution. So if you atomize the content we also have something we’ve played with the name called hands free or signature indication- how could you be doing editing without actually using a keyboard. So just basically from audio cues or audio signatures. Again that’s a little bit better – Jörg has been working on that with Albert. And that’s, as you like to say super cool.
Asaf: It’s amazing
Dave: We have something called a Hand in Hand workflow. That’s something Alex’s team has been working on, where you can now – build a kind of – basically, building stories, with in WebDA which has to deal with using some EAO fueled by EAO technology. That basically allows you to create a story, and then set it up for distribution via WebDA and then when it goes into TurboPlayer, I’m probably not explaining this in very good detail, but you are able to see it there. But what’s really cool about it, is that you basically could push out or play out something on TurboPlayer in a broadcast and in digital hand in hand at the same time. So the content can be going out into multiple units, it could be going even out into a smart speaker, however you want to set up your end points. So those are some of the workflows, that we’ll be showing but the biggest thing is like we’re kind of saying: here’s where the evolution is occurring, the reinvention of radio, this bridging between broadcast and podcast.
Asaf: Wow. Ok so there are a lot of stuff that we’re coming with, of course some of these stuff are more, kind of for show, some of this stuff is more “let’s talk about it”, the concept of it but there are other stuff such as…
Dave: Well I think, what we always want to have is just a nice conversation there. It’s just let’s sit down and talk, find out, you know, where do we need to make that next step. So two years ago it was like where to start. We’ve kind of made that next step, you know it was building workflows last year and this is again more join in, let’s keep on moving forward. How are we doing this evolution. How we doing this evolution together and how can we do that. You know how can it be fun. Just literally have a nice conversation, a nice talk about that. That’s something that was very successful at NAB.
Asaf: And that’s something that… maybe you can tell us something about the program that we have for this IBC, which is not much different from other IBCs we had such as our Bavarian Beer Mixer.
Dave: Oh yeah program, I didn’t quite understand that question! Yeah, I mean we still have the Bavarian beer mixer every day at 5 o’clock. We will be caddy-corner, next door neighbors to our cousins at Netia, so we’re trying to see if they can do something French and probably wine-related and we are more German and beer area we will still have our – atomization is still about podsnack, so we still have our – representation of tasty audio content in the representation of jelly beans. So we have our podsnacks there. So you know people always like those. They like to see the demos, like to talk to us, like to see us, like to meet us. But people also, you know, like the cady and the beer.
Asaf: Which is fine. That’s great.
Dave: Yeah. And this year we’ll probably be taking photos of people’s Polaroid. So we’ll have a Polaroid wall which we thought was…
Asaf: That was also at NAB right?
Dave: At NAB that was really fun and people really enjoyed that they can take back and remember conversations, you know, visually. Even radio now has the visual components. You know we’re doing video here we’re trying to learn more about how can we do lean TV, lean Video, Video snips, how can we do that better. You know all the time within the DAVID, again the DAVID studio experience, the podcast production suite, all these kind of things that we’re developing here, or in terms of working on content here, how we’re working at using our DAVID tools.
Asaf: Which is very exciting and of course for us it’s also exciting because it’s slightly different and for you guys we’re hoping to see you there, to join in, for this IBC with us.
Dave: Yeah I think it’s actually very exciting from, like I said, from a content development and a content marketing standpoint, what we’re doing is… we’d like to use… We probably should just call this context of this podcast – “pretty cool”.
Asaf: Pretty cool! Amazing tuff!
Dave: Enterprise software: “pretty cool”. But this is pretty cool this is… we’re finally being able to – we’ve always wanted to – do this. It’s a little bit more difficult to do it from a full broadcast perspective because then your 24/7 on the clock, you have to have somebody working, I mean you’re running a full blown radio station. But from this perspective we can basically be doing… we can kind of atomize. I’m probably butchering the term but it’s probably been butchered enough… But we can take bits and pieces of that in and operate from an audio content development standpoint in a pretty lean way
Asaf: Which is cool stuff and great! And that is all we have for the day. We’re very excited and we’ll see you guys soon at IBC. And until then DAVID Systems: Listening in Action.