MOVES MEDIA HELPS NRK TO GET TO THE FINISH LINE FASTER

Fully automated Moves Media installation for distribution, redistribution and repeated transcoding during the live coverage of the 2008 Olympics at NRK.

Geir BÝrdalen, Head of news technology at NRK, tells how Moves Media helped NRK to cover the Olympic Games in Beijing with an impressing number of contributions and human resources:

  • 16 feeds from Beijing
  • 15 - 20 stories in ftp transfers daily
  • 200 staff in Oslo
  • 40 staff in China
  • 700 hours of TV content
  • 2,300 hours of webstreams
  • 200,000 files transcoded per year

Watch the video to learn more...

Customer background

Customer

The Norwegian Broadcasting Corporation NRK, a founding member of the European Broadcasting Union, is Norwegian's public radio and television  broadcasting company, and the leading media company of Norway. NRK has 12 regional offices spread  around the country. All offices have their own broadcasts in both television and radio as well as their own news sites on the internet. They also contribute daily with news coverage for the national news programmes. The two headquarters of NRK are located at Marienlyst in Oslo and Tyholt in Trondheim. 

Challenge

During the Olympics a hudge amount of digital data arrived every day in NRK's broadcast center. With the exeption of live streams all media needed to be further processed to make it usable for editing and play out across multiple platforms. Transcoding in different formats and redistribution to different destinations had to be automated to ensure the highest degree of currency.

Solution

DigaPorter monitored the database tabels in which the incoming contributions were stored and transcoded and distributed them automatically according to pre-defined rules, invisible for the editors and without any manual intervention. After transcoding and editing the files were redistributed to the three publishing platforms: radio, TV, and Internet. DigAlign was responsible for the alignment between production system and the different playout systems. That included again a transcoding, e.g. in a streaming format and a renaming where necessary. All that happened in the background and didn't distract the editors from their core business. 

Benefits

  • fully automated background processes, invisible for the user
  • end-to-end workflow without manual intervention
  • acceleration of the production process
  • faster time-to-air
  • no additional manpower needed